Autobytel, a leading internet automotive marketing services company, owns and operates four popular Web sites--Autobytel.com, Autoweb.com, Carsmart.com, and Autosite.com--and a leading provider of automotive marketing data and technology--AIC (Automotive Information Center). With approximately 9,400 dealer relationships and 30 international automotive-manufacturer customers, Autobytel is the largest syndicated car-buying content network, with a potential exposure to more than 90 percent of total Web traffic. In 2001, Autobytel dealers generated US$ 17 billion in car sales, capturing an estimated 4 percent of domestic sales of new vehicles in the US.

In February 2001, Autobytel signed up Leverage Systems Technologies to build its customer relationship management programs. Autobytel envisioned a baseline development platform and methodology to build fast and reliable websites for its affiliates worldwide. The result was Autobytel Canada, the first baseline site to be built from the ground up, servicing the buying needs of the Canadian car buyers and the marketing leads of the Canadian car dealers. Autobytel.ca, as it is popularly called, showcases innovative development methodology such as "Extreme Programming" to facilitate fast paced programming and the use of web services in websites.

In January 2002, Leverage Systems Technologies built another CRM site for Autobytel. Called RPM (for Retention, Performance, and Marketing), this site marks Autobytel's entry into the service reminder business. Through RPM, registered dealers deliver service reminders to car owners via e-mail, direct mail, and call center. RPM also sends out direct mail materials such as maintenance promotions, coupons, discounts, and other service reminder perks.